The Formula Behind Porsche’s Success
Blume believes that success is a product of planning, teamwork, and a relentless pursuit of excellence. “Success is always the result of teamwork,” he notes, emphasizing that Porsche’s impressive financial performance is no accident. By combining Porsche values with cutting-edge technology, the company has seen remarkable growth, doubling both its sales revenue and operating profit in recent years. Blume underscores that the automotive industry demands precision and strategic execution to stay competitive.

Planning with Pragmatism
Rather than relying on a rigid formula, Blume follows a three-step method: analyze situations, prioritize responsibilities, and execute decisions strategically. He offers Porsche teams guidance but allows them room for entrepreneurial thinking. Blume’s approach is pragmatism-driven; he believes in setting ambitious yet achievable goals. “It’s like preparing for a hike—you don’t need to know the exact final leg at the start; what’s important is to get started and make decisions as you go,” he explains.

Navigating Transformation in Stages
Blume views transformation as a long-term journey that requires adaptability and resilience. The automotive sector’s shift toward digitalization, sustainability, and electric mobility is the largest transformation the industry has seen. Porsche is about a third of the way through its 15-year transformation, focusing on electric mobility, renewable energy, and decarbonizing operations. The company’s strategy balances the pace of these shifts, keeping electric sports cars at the forefront while maintaining a diverse range of offerings, including hybrids and combustion engines.

The Role of Courage in Innovation
Blume highlights the courage needed to pioneer in electric mobility. In 2015, Porsche boldly entered the electric market with the development of the Taycan, despite industry skepticism. Since its debut, the Taycan has set new standards and achieved impressive milestones, including the production of 100,000 units by the end of 2022. This bold decision proved pivotal for Porsche, reinforcing Blume’s belief that successful transformation requires both vision and the bravery to challenge convention.